Boston Children Hospital Website Development
Duration: 7 months (Jan - Jul 2021)
Platform: Website
Tools: Figma, Miro, Quant-UX, Qualtrics
Team: Julia Martina Cruz, Kimmi Manilal, Michelle Yi, Olivia Chang, Stephanie Tseng
Role: Product Manager
Skills
Empathy Mapping
User flowchart
Card sorting
Journey Mapping
Personas
Wire-framing
Usability testing: A/B testing
BACKGROUND
Project: Design an educational website about key conditions and treatments in pediatric plastic and oral surgery
Description: Create a publicly available, comprehensive repository of easily accessible information on pediatric plastic and oral surgery procedures
Purpose: The audience for this website includes trainees in plastic and oral surgery (medical students, residents, and fellows), referring providers who may not be familiar with these rare conditions and treatments
Impact: Due to the lack of pediatric plastic and oral surgery online tool, the development of this website becomes the first-ever plastic and oral surgery educational website for medical students, residents to help prepare for their surgerys
SOLUTION
How Might We Question:
How might we help the residents become more knowledgeable, proficient, and efficient at performing procedures?
How might we help medical students efficiently prepare for medical examinations?
Solution:
Designed and developed an educational website about key conditions and treatments in pediatric plastic and oral surgery for residents to prepare for surgeries that included:
Home
Header with website description
Search bar
Condition entries with name, image, description, and associated procedures
Condition Page
Header with name and breadcrumb
Condition page directory
Flexible content layout (tables, lists, paragraphs, timeline)
Images with captions
Procedure tab navigation
Multimedia
Videos and lectures are displaied
About Us
Features the Pedatric and Plastic Surgeon department, Boston Children Hospital, and Harvard Medical School
USER RESEARCH:
User Research Goals:
In order to understand the digital medical space and how to best design the website, we first centered our user research into 3 main goals:
Goal 1: Understand whether educational website concept designs match their workflows, values, and expectations for gathering and digesting information
Goal 2: Understand what do current medical students use to review procedures and what they like and dislike about the educational tools
Goal 3: Understand user’s typical learning journey within their workflow: taking in, looking up, and organizing information.
Methods:
Virtual contextual interviews
5-min surveys
Competitive analysis
Part 1:
Collecting information
Part 2:
Empathy Mapping
PERSONAS & JOURNEY MAPS
Personas:
To help us humanize our findings, we developed two main personas:
Primary User: Surgical resident
Secondary User: Medical student
User Journey Maps:
We developed the primary user journey to help us us visualize the user’s pain points:
Phase 1: Pre-Operative
Study the case
Quick overview of procedure
Phase 2: Intra-Operative
Be proficient in completing the surgery
Insight to potential complication
Phase 3: Post-Operative
Debrief on any potential complications that might arise and potential future operations
Insight Conclusion:
After considering all of our user data, we were able to further synthesize into primary and secondary research findings:
IDEATION
Exercises:
Established our must have, should have, and nice to have features
conducted card sorting exercises and user flow
Developed sketches and low-fi mock ups based on our research and exploration.
Must Have/Nice To Have/Will Not Have:
Must Have
Multimedia Page
Filter by Condition
Contact Page
Post-Op Care Information
Nice To Have
FAQ’s
Offline Access
Ability to Annotate
Will Not Have
Tracking patients
Ask for Help
Voice Recognition
Ideation Conclusion:
Information Architecture:
Established groupings
Priority of information on pages
Gained understanding on pre, intra, and post-operative events
Uncovered Need For:
Multimedia page
Branding differentiation
Footnotes
LOW-FIDELITY PROTOTYPE
Low-fi Goals:
Synthesize the research and ideation phases to develop prototypes of the experience.
Brainstorm potential features and consolidate flows to prepare for user testing.
MID-FIDELITY PROTOTYPE
Mid-fi Goals:
Continue iterations and create finalized mid-fi prototypes in preparation for A/B testing with medical residents.
Synthesize and compare the feedback, pain points and heatmaps taken from usability testing to create a better overall solution
A/B Testing:
For Test A, we wanted to test the user friendliness of having conditions and procedures accessible through the same page. In addition, we included a side directory where the sections were broken down into short pages rather than a long scroll.
For Test B, we wanted to test whether having separate procedure cards would be helpful for residents to quickly access information. Within the cards, we tested out having condition and procedure pages separate to help the user take in all the information on the pages.
Test A: Homepage
Test A: Condition page of overview, anatomy, timeline of care and procedure
Test B: Homepage
Test B: Condition & Procedure page
HIGH-FIDELITY PROTOTYPE
Design Decisions for:
Overall website
Homepage
Condition Page
About Us Page
Multimedia Page
1. Overall Website:
Navigation bar
The navigation bar of the website consists of 3 tabs: Conditions, Multimedia and About Us. They are ordered from left to right based on order of importance and were decided on after our team created a detailed site map, breaking down the pages that would be needed. The card sorting activity also helped break any existing biases of how features and/or pages should be sorted on the website.
While the “Conditions” tab was initially labeled “Home” as the page was also the website landing page, we decided to change the wording to “Conditions” in order to clear up any confusion for the users.
Color Scheme/Guide:
Our team chose White and Navy Blue for the color scheme of the website to advocate for a clean and organized look. The Navy Blue color was inspired from the identity of the original Boston Children’s Hospital logo, and the White color was implemented to help the illustrations and other critical information (information about the conditions, procedures, etc) stand out.
2. Homepage:
Purpose: The purpose of the Home Page is to allow users to have access to the listed conditions at first glance. To ensure that the website is optimized for educational purposes, our team decided to move the introductory content to the About Us page and design the Home Page to work like an index.
Home Page Header: The “Conditions” page will be the landing page of the website. The header should provide a short description on the kind of information users can find throughout the site.
Search bar: Through our survey results, our team concluded that a search bar was a must-have feature, especially if there will be a lot of conditions to scroll through. After synthesizing the feedback from our usability tests, we found that most users did not notice or utilize the global search bar in the navigation bar compared to when it was shown specifically to the page.
Cards:
Condition images: A visual representation of the condition to allow users to look through the condition cards quickly and have a visual aid
One-liner condition descriptions: A quick glimpse of what the condition may be about before users decide to learn more about it. Our team released a survey comparing two designs, one with the conditions having a short description and one without the descriptions. Based on our results, we were able to conclude that most residents found the short descriptions helpful.
Associated procedures: A list of procedures associated with the condition to give the users a better understanding
Card Navigation: Clicking on the image and/or the hyper-linked name of the condition will direct users to the appropriate page of the conditions.
3. Condition Page:
Purpose: The condition page contains the information that the resident is interested in reading regarding a certain condition. This page also houses the different procedures that can be used to treat the condition.
Page Header -- Breadcrumb Trail: A secondary navigation tool that helps users understand their location on a page (i.e. the condition page) and higher level pages (i.e. the home page). Users can easily find their way back when they reach a page.
Condition Page Directory: The directory serves as a main navigation tool for users throughout the page. The directory is divided by the sections on the page: Overview, Typical Treatment Course, Anatomy, Procedures, and References. This directory follows the users as they scroll through the page, allowing them to easily access other sections on the page without scrolling.
Content Layout: content was designed by the client and residents from user testing sessions. In general, content is kept concise for easy skimming, and laid out in lists, bullet points, or tables when applicable. Key terms are bolded for easy scannability as well.
Typical Treatment Course: This section is displayed in sequential order of when the patient will receive certain treatments. This hierarchy of information allows the treatment course to be scannable. The procedures mentioned in this section are hyperlinked to allow users to easily navigate to the procedure page and reduce cognitive load.
Anatomy: The anatomy section contains anatomic images with relevant captions. The creator of the page has the ability to include other forms of media and text if necessary.
Procedures: Includes the secondary nav bar + the different components within it
Tab navigation: To allow users to view all the procedures without leaving the page. Through our user research, most users preferred this nested view which allowed them to learn more about the different procedures associated with the condition without leaving the condition page. In addition, this also led to the opportunity for the procedures to be placed in sequential order according to when they were to be performed in the treatment process. Nested view
Methodology: Images of the methodology are placed side by side to provide users with a clear visual representation of the methods they will be performing.
References: All references used for the content of the page are listed in the final section, so interested visitors of the page are able to look them up for more information.
4. About Us Page:
Purpose: Serves as a background introduction to all the organizations and partners hosting the website.
Research summary: Through the card sorting activity, we concluded that while the “About Us” page was essential to the site, the information on the page itself isn’t as important or relevant to the users.
Page Layout: The page was designed considering a hierarchy in who users should be contacting first in the case of any need. Therefore, the Department of Pediatrics & Oral Surgery is shown first, with the BCH and HMS descriptions following below it in a 2-column layout.
5. Multimedia Page:
Purpose of the page: This page serves as a quick access directory of all the conditions and procedures media such as lectures and videos which overall allows users to easily access various forms of media without digging into a condition or procedure page.
Design layout: The page is sorted by media. Within each media category, lectures and videos, the content is alphabetized to allow users to easily navigate through.
REFLECTION
Challenges:
Some of our challenges during this design process were:
Throughout our user research, it was difficult to schedule user research sessions which delayed our process. Since our users are a very niche group, it was difficult to reach a large number of users.
We needed to quickly adapt our high-fidelity prototype to meet the technical constraints SquareSpace posed
Our design is tailored a lot more to our primary user- resident than the secondary user - medical students
Learnings:
The most important learnings throughout this design journey are:
User-centered design: uncovered the user’s needs, motivations, pain points through user interviews and surveys
Rapid Prototyping: rapidly prototyped solutions by continuously taking feedback from users to come to a vision
User-friendly design: designed the website so the information is easy to navigate and digest for users who want something quick and easy
Cost-effective designs: ensured designs were realistic and developmentally cost appropriate