Food Connection Entrepreneurship Venture

Duration: 1 month (Feb - March 2020)

Platform: Mobile (iOS)

Tools: Figma, Miro, Excel,

Skills

  • Empathy Mapping

  • Ethnography Study

  • Journey Mapping

  • Personas

  • Wire-framing

BACKGROUND

The Problem:

Many people in the US and other developed countries are living into their Eighties and Nineties, and many of them will need to (and want to) live independently. Right now, we do not see sufficient resources available (or publicized, at least) to assist with this massive demographic change.


We would like to see seniors able to make appealing and appropriate choices for their lifestyle, so they can lead high-quality lives. The project focused on understanding whether digital tools can influence how elders consume the right items to live independently and if so, how?

How Might We Question:

How might we help older adults age at home independently through a digital tool?

Solution:

Developed Food Connection, an online platform that connects approved home cooks with local elderly neighbors in order to satisfy their health and food preferences through homemade ethnic food dishes.

  • Benefits for Elders: Our goal is to make affordable, ready-to-eat meals that cater to individual dietary needs accessible to all aging adults. This way, they can spend less time cooking and more time enjoying their lives!

  • Benefits for Home Cooks: Our product allows home cooks to make meaningful connections with their local elderly community while doing something that they love and making a monetary profit.

HIGH-FIDELITY PROTOTYPE

Home Cook Mobile Platform

Customer Website Platform

USER RESEARCH

Ethnography Study

In order to understand understanding whether digital tools can influence how elders consume the right items to live independently, we conducted an ethnography study to first:

  1. Understand online purchasing behavior for need-based products and services.

  2. Understand the tools and resources older adults use on a daily basis.

  3. Understand what is needed for older adults to feel independent.

Key Insights

 

Empathy Mapping & Persona Building:

Personas

User Journey Mapping:

 

Competitor Analysis

Safety Logistics

Business Model

LOW-FIDELITY PROTOTYPE

 

Design Focus:

  1. Design for 2 users: older adults and home cooks

  2. Present an effective information hierarchy that quickly guides the user to the next steps

Mobile App Features:

  • One quick post let’s you show your dish

  • Offers a simple way to organize deliveries

Website Features:

  • Big buttons and fonts to help with easy navigation

  • Customize your account to where you live, your preferred cuisine, and your health needs

REFLECTION

 

Challenges:

Some of our challenges during this design process were: 

Learnings:

The most important learnings throughout this design journey are: